What Makes Artisan Bread Special? A Guide for London Businesses
Bread is one of the most important staples in the food industry. Whether you run a café, restaurant, hotel, bakery counter, or catering service, the quality of your bread can directly impact how customers experience your menu. In recent years, more and more businesses have shifted from standard loaves to artisanal varieties — and for good reason. The demand for wholesale artisan breads in London has grown rapidly as customers look for authenticity, freshness, and richer flavours in every bite. This guide explores why artisan bread is becoming a preferred choice, what to look for when choosing a supplier, and how businesses in London can source the best varieties for daily service. Why Artisan Bread Matters for Modern Food Businesses Artisan bread is different from commercial supermarket bread in almost every way. It is handcrafted using traditional methods, slow fermentation, and high-quality natural ingredients. The result is a loaf that has character — a crisp crust, airy cru...